A dark horse, according to common wisdom, is an unknown competitor whose odds of winning are difficult to determine. While the phrase comes from the world of horse racing, the most famous example of a dark horse in recent years is the Leicester City Football Club, which managed to win the 2015-16 Premier League despite being coached by a man seemed better at getting fired than winning games.
When it comes to wine, the concept of a dark horse than that in sports, particularly when all is revealed the instant it hits your lips. Whether or not it is a winner becomes instantly measurable. Therefore it seems strange that a new wine has taken the brand name Dark Horse, but perhaps I shouldn’t reach too much into it. Or should I?
Dark Horse Cabernet Sauvignon 2014 comes from…somewhere in California — the back label says the company is base in Modesto — and sells for £8 in your local supermarket. The marketing guff goes long on the usual fluff: “Bold flavors (sic) of blackberry and black cherry, supported by firm tannins, brown spice and a dark chocolate espresso finish.
When I think of Californian wine, I am always brought back to memories of trip that took me through Napa, Sonoma and Santa Barbara. Forever will the landscape, the sunshine and the scents in the air be etched in my memory. Californian cabernet should display a few hallmarks: dark fruits such as plums and black cherries, toasty oak, herbs and spices, and a medium to full mouthfeel.
So how did our Dark Horse deliver? I have to confess I had high hopes for this one, even if the entry point for a great Californian cabernet in the UK tends to be about four times more expensive. With its promise of black fruits, a strong backbone of tannin, a hint of spice and chocolate? What’s not to like? I had visions of tasting a wine that stood as a showcase of this grape variety in the Golden State. I ignored the fact that, since this wine is merely labelled ‘California’, the grapes likely didn’t come from a highly prized terroir in Napa or Sonoma, but instead a vast factory vineyard in the Central Valley where much of the state’s cheapest wine originates. Think Lodi rather than Stag’s Leap.
Certainly on the nose there were aromas of black fruits, with prunes and blackberries mingling with, perhaps, chocolate and coffee. It could have been great had it not been overpowered by the ferocious aroma of alcohol — quite a feat given it’s a fairly restrained 13.5%.
In the mouth it’s not all that much better, no matter how many of the reviews on the Sainsbury’s website gave it five out of five stars. The first sensation to pass over your tongue is the burn of alcohol, followed by something sour and then finally a microsecond of black fruit and potentially coffee and chocolate before it leaves an aftertaste of yet more alcohol that will leave you reaching for your glass of water. If there were bold tannins in this wine, as they claim, they galloped away long ago and left behind only a mild backbone of tannin. When I think bold tannins, I think of a young Barolo and how it can cause your tongue to curl. Not so with the Dark Horse Cabernet Sauvignon.
Visit the Dark Horse website and you will be greeted by a dark and brooding marketing exercise that hypes up the brand’s apparent quality, claiming, “Anyone can have a great label, but it’s what’s inside that counts.”
But wait, there’s more.
Dark Horse is possible because of the unstoppable visionaries who pour everything into creating these shockingly good wines. Based in Modesto, CA, this tireless team has taken Dark Horse from complete unknown to a real contender.
Leading the charge is Beth Liston, a winemaker crazy enough to believe that with the right planning and technique, a reasonably priced wine could actually be ridiculously good.
Pretty bold if you think about it.
The website, in fact, is impressive. It is mobile responsive, features slick photography and storytelling, there is just enough information on the wine and a lot of attention is paid to the winemaker, Beth Liston. There’s even a video about her, which, I will admit, is well made and drew me in.
The story seemed great. Beth is passionate about wine, wants to be creative, wants to challenge perceptions and, above all, wants to make the best possible wine she can at the lowest possible price. How can this not be an amazing story?
You have to find your way to the nether regions of the website to find the answer to this question, to where you find out that Dark Horse is just another label produce by E & J Gallo.
I can only assume they omitted Gallo from the label for a reason.