So it seems bloggers across the UK’s interweb have landed themselves in hot water for taking cash bungs in exchange for promoting products to their loyal followers. Sure, it seems innocent on the face of it. A glowing endorsement for Oreos here, a plug for cosmetics there. All fine and dandy were it not for the fact that the bloggers were willing participants in a sophisticated advertising campaign, handing over their credibility in exchange for a small cash sum.
Wine bloggers and professional wine writers alike receive a great deal of sample bottles, but seldom do they come with strings attached. An envelope of cash to ensure a positive review? It would set Twitter alight.
Of course, in the wine world the forces of supply and demand play a role in preventing the sort of unscrupulous promotional activity that the Oreo biscuit people embarked upon. Simply put, the truly fine wines have no need for such low-brow marketing activities, while the large, generic wine brands (those named after shoeless appendages and water falling over a cliff) wouldn’t be fooling anyone if suddenly a wave of bloggers sung their praises.
Besides, you couldn’t pay me to drink most of this stuff. Take, for example, anything found in the lower reaches of the Tesco wine aisle. For there, wallowing down near your shins, hiding beneath the shelf in the blur of your peripheral vision, are bottles of wine that, if they could talk, might go some way to explaining why Tesco has found itself in so much trouble lately.
Tesco’s Vintage Claret 2013 stares up from that bottom shelf with all the promise and potential that any
serious tight wine drinker would expect. But this isn’t made in the image of Berry Bros Good Ordinary Claret, which for £9 a bottle is actually good and could be passed off as something much more expensive when served alongside dinner with the in-laws.
For £4.99, this wine almost spites you for paying £4.01 less for the bottle. It has a nose reminiscent of halitosis. It tastes of bruise plums mixed with rough vodka. And the combination of the wine’s acidity and unexpected tannic finish gives you the impression that as you swallow, your gums are being stripped out of your jaw.
Yes, it is not yet December 31, but I feel confident in saying that this is the worst wine I will drink this year. Even with the Christmas party season still to be endured, it is unlikely that anything else could match this bottle’s character, which can only be described as sheer disdain for the pleasure that is drinking wine.
It does have one positive, though: its finish is mercifully short. The entire experience is over almost as soon as it began.
But it’s not all bad down there on the bottom four shelves. Earlier this year, I wrote about Les Dauphins Cotes du Rhone Villages, describing it as being:
Nothing wrong with it…if you don’t mind red wine that is watery, lacking in any real flavour and encourages you to rinse out your mouth with drain cleaner.
On another one of those occasions when I was trawling the lower reaches of Tesco’s desperate wine section, wondering what the local wine merchant would think if he caught me in the act, I spotted a familiar and potentially stomach-churning.
But this wasn’t the rough village version that nearly cleared the room. This wasn’t the usually Les Dauphins Cotes due Rhone Villages that cost me £6.49 at the time.
This was Les Dauphins Cote du Rhone Reserve.
Having only just managed to smooth over relations with my girlfriend after the fiasco that was Le Dauphins round one, I was tempting fate with this one. And at £5.75 on sale, there was a good chance that it would turn out to be truly awful. Could that be possible? Well there was only one way to find out, I thought.
On the sniff, the thing that caught my attention was that it didn’t make me recoil. Spices, not white spirits, I thought. It was light, but not lighter fluid. Obviously a Cotes du Rhone, with suggestions of pepper, garrigue and red fruits. Not overly complex, but how much complexity comes in a bottle of wine costing less than £6? At this price, the measure of success is whether or not I am willing to pour another glass. Unlike the Vintage Claret, I could actually drink this without doing permanent damage to my digestive system. For the price of a pub sandwich, you’re at least getting fair value for money.
But still, you couldn’t pay me to drink it.