Wine could very well be one of the few products that can have a confusing name and still sell well.
This goes against the ethos of most branding experts. Our supermarkets and department stores are bursting with products whose creators went to great lengths to find the easiest, most recognisable names. Nike. Arm & Hammer. Apple. Google. Tesco. You get me.
But look at most French, Italian or Spanish wines. Unless you are fluent in all three of those languages, there is a strong chance you have been flummoxed by a winery name, the name of the wine itself, the name of the region where it came from or the name of the grape used to make the wine. And if you hit the jackpot, you were confused by the lot.
Yet you still bought it. Why? Because it’s wine. Because no one can pronounce most Italian words anyway. Because no one really knows where the Cotes de Blaye appellation is but they know it’s probably drinkable. And that’s all that matters.
Now, for us Anglophones you would have thought most of the English-speaking New World would offer us a welcome respite from the confusion all those foreign labels have created.
Then the Canadians come along and decide to screw with our minds…
Ignore my bald head for a moment and focus on the sign in the background.
Now try to pronounce it. Think you got it right? Probably not.
It goes like this: In-ka-meep.
Nk’Mip is a First Nations word from the Okanagan language that means ‘bottomland’ and refers to the area where British Columbia’s Okanagan River flows into the north end of Osyoos Lake (where you’ll also find the town of Osoyoos). Founded by the Osoyoos Indian Band, Nk’Mip Cellars was the first aboriginal-owned and operated winery in North America. And they’re no slouches. The winery is part of the greater Nk’Mip resort project, which includes a golf course, resort and spa, as well as a desert cultural centre. It’s a serious business.
The winery/cellar door is in a modern building that on one hand is impressive and new, but on the other seems a little soulless:
But there’s no denying that this is in a beautiful setting. Here we see the rolling hills just outside Osoyoos:
And here we see views of Osoyoos Lake from the winery looking over the vineyards:
Like any good winery, they have a restaurant and patio. It turns out this is how you make big money in wine country:
Not to be outdone, their tasting room is large and spacious. And if you’ve ever watched Sideways or been to Santa Barbara County, you might find it to be in the same spirit as the Fess Parker winery (known as Frass Canyon in the film), complete with cheesy souvenirs that fit in with the vineyard’s theme:
Yes, that’s me looking a little bit lost in the cavernous tasting room:
Now to the wine. I managed to work my way through quite a few of Nk’Mip’s wines and overall I found them to be fairly pleasing. They arguably make the best chardonnay in Canada and, being that it’s the only wine of theirs I’ve actually bought and dragged back to London with me, you could say it gets my seal of approval. It is Burgundian in style but not too oaky or flabby like so many New World examples.
Anyway, to the tasting notes, which had to be fished out of my recycling bin a few weeks ago. If the little stars that I drew on my tasting sheet are to be trusted, I was particularly fond of the winery’s Winemakers Series Riesling 2011 and Chardonnay 2011, as well as the Qwam Qwmt Series (Kwem Kwimt) Chardonnay 210, Pinot Noir 2010, Syrah 2008 and Meritage 2008.
The Winemakers Series Riesling 2011 is from their basic range of wines and sells for $17.99 Canadian. But it isn’t a slouch. It has a classic gasoline/petrol nose, has plenty of citrus and has a grassy, chalky palate with a pleasing minerality. For the price, you probably can’t go wrong, although I accept that there might be better examples from Australia and of course Germany and Austria – albeit for more money.
The basic Chardonnay 2011 is predominantly aged in steel (60%) but it also sees (40%) French oak to give it some much-needed depth. It had hints of vanilla from the oak, was medium-bodied and also had a mild creaminess. Not at all bad for the price, but it left me wanting more.
My favourite wine of the tasting might have been the Qwam Qwmt Chardonnay 2010 ($24.99). This sees 10 months of new French oak and extended ageing on the lees. It is a nutty wine of medium body and acidity with just enough hints of vanilla to be pleasing without going overboard. I found it to be aromatic, full of citrus fruits and minerality, as well as a long-lasting finish.
Other wines on offer included a fabulous Qwam Qwmt Pinot Noir 2010 ($29.99) that reminded me of a pinot from New Zealand’s Central Otago region. Plenty of red berries, mild oak, caramel, along spices and earthiness. It was quite a bold pinot, but also enjoyable.
The Qwam Qwmt Syrah 2008 was also a top wine and, if I’m not mistaken, earns high scores from critics. It seemed reductive on the nose, but I could have just been imagining things. It displayed the classic pepper and spice you’d expect from a syrah, but also seemed to have some sort of scent of tree sap or pine, which many people in the Oakanagan believe is a characteristic of some wines there. Whether or not this is truth or fiction remains to be seen.